Guestia to provide mobile app for all Oyster Yachts sailing events worldwide

Guestia is pleased to announce it has been chosen to create and manage an Oyster Yacht branded mobile app for use by staff and guests at Oyster sailing events worldwide, in a long-term deal.

The agreement, which will see Oyster use a bespoke branded version of the trusted Guestia app and platform, means that participants at Oyster sailing events will benefit from having all information to hand on a tailormade mobile app.

The Oyster app will deliver personalised information to each guest, whether that’s at a Regatta in Antigua or at the prestigious Oyster World Rally, amongst others. The app will contain all race information, sailing conditions, rules and notices, alongside personal guest itineraries which detail all the activities happening throughout the duration of the event. It will highlight the important locations guests need to know, and Oyster will use another version of the app to organise staff accommodation and logistics.

Additionally, the Oyster app will include a brand-new media wall to display guest photos from each event and enhance the feeling of community amongst sailors. Oyster are also trusting the app to host and communicate the Oyster World Rally, a 1000 plus page sailing bible which guides participating yachts through each stage of their circumnavigation.

The new app was unveiled for the first time at the Oyster Palma Rendezvous on 1st-3rd October 2021 where guests took part in casual cruising, cocktail competitions, watersports and exclusive dining experiences in Palma and Andratx.

Oyster designs and builds luxury 60ft–120ft bluewater cruising yachts, capable of taking their owners anywhere in the world in complete luxury, comfort and safety. The renowned British yacht builder has over 20 million bluewater sailing miles and more than 90 sailing circumnavigations under their belt.

Guestia is an event and travel app that transforms how organisers manage and communicate with guests, by taking all event information online. The multifunctional app provides users with personalised event and travel information, updated in real time, and removes the need for paper itineraries, spreadsheets or information packs.

Allie Smith, Head of Group Events at Oyster Yachts Events, said: “Oyster Yachts have been looking to digitalise its event planning and make communication with guests, participants and staff, more streamlined and current. Guestia’s multifunction app enables Oyster to enhance our guests experience by taking all event planning online, and supports our environmental goals by reducing paper waste at all our events.”

Nigel Essam, Commercial Director, Guestia: “Everyone at Guestia is thrilled to be working with such a prestigious brand as Oyster Yachts. We’ve already begun to establish ourselves as the go to travel and hospitality app in Formula One, and Oyster’s ethos takes our experience in delivering a flawless guest experience to a new level. Oyster has such a rich heritage but is also at the cutting edge of design and craftsmanship and Guestia is proud to be a part of their future. Our app will furnish Oyster sailors at events with all vital information they need, updated in real time, and allows Oyster to communicate with all yachts in an instant. We can’t wait for the full-scale Oyster events to get underway next year, with Guestia and our app as a key part of them.

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